A hospitality group with multiple properties was looking to increase bookings during their traditionally slow season. They needed a comprehensive digital marketing campaign that would drive awareness, engagement, and ultimately, direct bookings across their properties.
ROI on Marketing Spend
Increase in Bookings
Campaign Duration
Decrease in CAC
The hospitality group faced several challenges in their digital marketing efforts:
Significant drop in bookings during off-peak seasons, creating cash flow challenges.
Over-reliance on OTAs (Online Travel Agencies) with high commission rates.
Different properties appealed to different demographics, making targeting complex.
Lack of proper tracking and attribution for marketing efforts.
We developed a comprehensive, multi-channel digital marketing campaign focused on driving direct bookings during the off-season.
We developed detailed customer personas for each property and created targeted messaging that would resonate with each segment.
We designed an integrated campaign across paid search, social media, email marketing, and content marketing, with consistent messaging and visuals.
We redesigned landing pages and booking flows to maximize conversion rates, with A/B testing to continuously improve performance.
We implemented comprehensive tracking and attribution modeling to measure campaign performance and optimize in real-time based on ROI data.
The campaign delivered exceptional results across all key performance indicators:
"The campaign exceeded all our expectations, delivering exceptional results and a significant return on our investment. SantoGe's strategic approach not only increased our bookings during the traditionally slow season but also provided valuable insights that continue to inform our marketing decisions."
This digital marketing campaign demonstrates the power of a data-driven, multi-channel approach to solving specific business challenges. By combining strategic audience targeting, compelling creative, and continuous optimization, we were able to deliver exceptional results that directly impacted the client's bottom line.
The success of this campaign has led to an ongoing partnership, with our team continuing to develop and execute marketing strategies across the hospitality group's portfolio of properties.
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